The IB Language and Literature year 1 students created :30-:45 sec TV advertisements for either President Obama or Governor Romney that uses at least 5 fallacies. The purpose of the assignment was to identify fallacies and persuasion, not truth.
The Read Write Think site presents The 10 most frequently used fallacies are:
|1.||Ad hominem (meaning "against the person")—attacks the person and not the issue|
|2.||Appeal to emotions—manipulates people's emotions in order to get their attention away from an important issue|
|3.||Bandwagon—creates the impression that everybody is doing it and so should you|
|4.||False dilemma—limits the possible choices to avoid consideration of another choice|
|5.||Appeal to the people—uses the views of the majority as a persuasive device|
|6.||Scare tactic—creates fear in people as evidence to support a claim|
|7.||False cause—wrongly assumes a cause and effect relationship|
|8.||Hasty generalization (or jumping to conclusions)—draws a conclusion about a population based on a small sample|
|9.||Red herring—presents an irrelevant topic to divert attention away from the original issue|
|10.||Traditional wisdom—uses the logic that the way things used to be is better than they are now, ignoring any problems of the past|
Here are two examples.
The students were assessed based on the following rubric.
|Criterion A||Knowledge and understanding of the fallacies used and their effect on the audience. .||10 marks|
|Criterion B||Understanding of how language (language can include: image, color, music,and text) is used.||10 marks|
|Criterion C||Organization of the ad effectively creates an argument.||5 marks|
|Criterion D||Language is appropriate for the assignment.||5 mark|